Our Story

We have helped thousands of clients achieve their financial goals since 2004.

We have been offering sound financial advice for over two decades.

With a rich history spanning more than two decades, we have honed our expertise in delivering impeccable financial guidance to a diverse clientele, encompassing both enterprises and individuals. Our unwavering commitment revolves around elevating your financial endeavors to new heights.

Central to our ethos is the cultivation of an intimate, dedicated team of seasoned professionals. This deliberate approach not only guarantees a seamless experience but also upholds the pinnacle of quality and consistency that defines us.

Our Mission Statement

At Absolute Financial Management, our mission is to help our clients achieve financial success through unbiased, and comprehensive financial advice. We are committed to understanding our clients' unique goals and circumstances, providing tailored strategies that aim to build lasting relationships and inspire confidence in every financial decision our clients make.

Our Team

At Absolute Financial Management each member of our staff brings a wealth of knowledge and expertise in various areas of financial planning, investment management, retirement strategies, and tax planning.

Meet our team and discover how we can help you navigate your financial journey with confidence and peace of mind.

Meet our founders

Mark and Spencer are the dynamic duo behind Absolute Financial Management. They have been trusted partners in the financial services industry for over 20 years. With a shared vision and complementary expertise, they have established their own independent financial adviser company to provide personalised, transparent, and client-focused financial advice.

Mark and Spencer's journey began two decades ago when they started working together at Priorities. Over the years, they have developed a deep understanding of the financial needs and aspirations of individuals and businesses alike. Their combined experience and dedication have earned them a reputation for excellence, integrity, and unwavering commitment to their clients' success.

As co-founders and directors, Mark and Spencer were passionate about creating a company that prioritised the financial well-being of every client. Discover how their expertise and commitment can help you achieve your financial aspirations.

Mark Eaton

Director

Spencer Watt

Director

Our Rich History

1999

Our first IFA venture was formed in Ashford, Kent PRIORITIES. It originally had four partners, one of which left to start up on his own in the West Country and the other several years later, moved back into the direct sales arena. Mark & Spencer moved forward together.

2004

Priorities joined forces with a Hastings based firm of a similar size Trinity House IFA Ltd and the whole operation moved there. Absolute Financial Management Ltd (AFM) was formed and we received direct authorisation from the FCA. Sadly, very shortly after our partner at Trinity House IFA had a quick illness and passed away. Priorities and Trinity House IFA ceased to trade, and we moved forward solely with AFM.

2013

AFM moved its Head Office back to Ashford, Kent. Keeping the sub office open in Hastings.

2014

We merged a small accountancy linked advisory business called Mayman, based in Uckfield, into AFM.

2016

AFM acquired Aspen Financial Planning Ltd and their clients were merged with existing AFM advisers.

2021

AFM opened our office in Bognor Regis, West Sussex.

AFM acquired Cheesman Groves Ltd and kept their office open in Hadleigh, Essex.

AFM acquired John Henly Associated Ltd and the clients of Enterprise Wealth Management LLP, keeping an existing office in Frimley, Surrey.

AFM acquired Manor House Associates Ltd, based in Gillingham, Kent.

2022

AFM acquired Granite Financial Management Ltd and kept their office open in Feering Hill, Essex.

AFM acquired Hayman Independent Advice Ltd and merged their clients with existing AFM advisers.

AFM acquired the clients of Verlingue Wealth Management Ltd, bringing over their existing advisers to join the team at Frimley.

2023

AFM acquired Buckland Stone Ltd and merged the adviser with our existing team at Head office.

2023 AFM acquired the clients of AWA Financial Management Ltd, keeping the existing office in Sunningdale, Surrey.

AFM purchased Mike Robertson Associated Ltd, based in Battle, East Sussex. We kept this office open and moved our Hastings office team the few miles up the road. Closing the Hastings office.